The way you do anything is the way you do everything.
If you make a habit out of thinking outside the box for most problems, your natural inclination to go to your usual place will slowly dissipate. For an event to be considered unique, it must take place at a venue that is not your typical venue space. What is a typical venue space? Banquet Halls for starters. Guests who regularly attend events have undoubtedly seen the same basic venue for events of all types. Breaking the mold of what a typical venue looks like and placing guests into a surprising and unusual venue will elevate the event right from the start. A unique venue will not only create a memorable experience but an exciting one.
Thinking outside the box can be difficult, especially if you’re used to doing things a certain way for a while. Not only knowing that taking a risk breeds rewards but it also builds character and confidence. And a reputation. You want to be known for your work, give people something to talk about. Finding the beauty and functionality in spaces that are not usually seen as an option for a venue can be a game-changer. For example, parking lots can be an excellent place for an event. With the open space parking lots provide, there’s an opportunity to have food trucks, bands, tents and other sources of entertainment not usually found shoved into a hotel conference center. Similarly, urban parking garages are also a venue to consider. Parking garages are rarely seen as a place of beauty – this is understandable – but, the top level often has the best view of the city skyline. The same activities and events can take place in either a parking lot or a parking garage, the only difference is a higher altitude and a better view.
Sticking to the theme of transportation, another unusual venue for an event is an airport tarmac or hangar. Hosting an event at an airport tarmac will definitely be something guests will never forget or expect. Many lower volume commuter airports close at dusk, leaving the whole tarmac open. The stage could be set up next to the runway and food and drink tables could be placed along the track. If you want to elevate the airplane theme, you could call a local radio-controlled airplane club and have them perform an airshow (a guaranteed jaw-dropper for guests). Naturally, most events take place in larger cities so, just like traffic is a sure thing, so is some graffiti. If graffiti is done right, it can be tremendously eye-catching and beautiful. Hiring a local graffiti artist to adorn the inside of a warehouse or vacant building with vibrant art can be a great place to host an unusual event (this can be a fun and innovative way to implement your logo or brand name). Due to the nature of the carefree art and rogue event space, guests can try their hand at spray painting the walls as well.
Undoubtedly, guests will be speaking about your event and start recognizing your name when it’s attached to an invitation. More often than not, they will consider you reason enough to RSVP. All the extra work you put into carefully curating your spaces and your entertainment will pay off.
“Whenever you see a successful business, someone once made a courageous decision”
Peter F. Drucker
